Joey Johnson
Senior Copywriter
ABOUT
STARBURST has launched its ‘Best Enjoyed Vertically’ creative platform to support the launch of the new STARBURST Swirlers, the brand’s first vertically shaped candy. The new campaign – designed exclusively for mobile and vertical media from DDB Chicago – leans into the ever-popular mobile-friendly, vertical content by creatively showing scenes that look strange unless viewed vertically (so be sure to watch on your phone!). Debuting nationally, the STARBURST ‘Salon’ ad features people enjoying some pampering as gravity acts strangely. Once the set is flipped 90 degrees, viewers realise that the content is intended to be enjoyed vertically rather than in the traditional horizontal format — just like new STARBURST Swirlers!
MADEIT CREDITS
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MarsClient
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Alan ShenCreative Directors -
Angelina FrancoManger, Communications & Corporate Affairs -
Another CountrySound Company -
Beau LeonColourist -
Chris WalkerCreative Directors -
Colin SelikowExecutive Creative Director -
Dan LaVigneAssociate Creative Directors -
Desi OkekeSenior Brand Manager, Starburst -
Diane JacksonChief Production Officer, Chicago -
FramestorePost Production Company -
Gabrielle GresgeGlobal Account Executive -
Guy ShelmerdineDirector -
Hank IzzoVp, Marketing -
Hutch&CoEditing House -
Jacqueline HinesGlobal Account Supervisor -
Jillian EnglishProduction Manager -
Jim HutchinsEditor -
John BinderEngineer -
Jonathan PalmerSenior Strategist -
Jonathan PalmerSenior Strategist -
Josh DrueckGroup Strategy Director -
Josh LenzeGlobal Brand Lead -
Matt BlitzSvp, Executive Producer -
Nick HowardAssociate Creative Directors -
Nick StonerAssociate Creative Directors -
Ronald HarrisonSenior Associate Brand Manager, Starburst -
Smuggler Los AngelesAgency -
MediaComMedia Placement -
Ari WeissChief Creative Officer, Global -
DDB ChicagoAgency -
ICF NextPR Agency -
Joey JohnsonSenior Copywriter -
TBDMusic Production Company -
Cannes Lions Winners 2021