Joey Johnson Senior Copywriter

ABOUT

To launch the first vertical starburst, we drew attention to the unexpected joy of consuming something vertically. We made a mobile video by turning our set on its side, creating a world actually built for 9:16. The result was a mobile video that was best consumed vertically. We launched with a 100% mobile, vertical ad buy, ensuring everyone who consumed our ad on their phone.

MADEIT CREDITS

  • MarsClient
  • Alan ShenCreative Director
  • Alan ShenCreative Director
  • Angelina FrancoManger, Communications & Corporate Affairs
  • Beau LeonColourist
  • Chris WalkerCreative Director
  • Chris WalkerCreative Director
  • Colin SelikowExecutive Creative Director
  • Dan LaVigneAssociate Creative Director
  • Desi OkekeSenior Brand Manager, Starburst
  • Diane JacksonChief Production Officer, Chicago
  • Gabrielle GresgeGlobal Account Executive
  • Guy ShelmerdineDirector
  • Hank IzzoVp, Marketing
  • Jacqueline HinesGlobal Account Supervisor
  • Jacqueline HinesGlobal Account Supervisor
  • Jillian EnglishProduction Manager
  • Jillian EnglishProduction Manager
  • Jim HutchinsEditor
  • John BinderEngineer
  • Jonathan PalmerSenior Strategist
  • Josh DrueckGroup Strategy Director
  • Josh LenzeGlobal Brand Lead
  • Matt BlitzSvp, Executive Producer
  • Nick HowardAssociate Creative Director
  • Nick HowardAssociate Creative Director
  • Nick StonerAssociate Creative Director
  • Nick StonerAssociate Creative Director
  • Ronald HarrisonSenior Associate Brand Manager, Starburst
  • * Ari WeissChief Creative Officer, Global
  • * Joey JohnsonSenior Copywriter
  • * D&AD
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Starburst Swirlers

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