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About me

I'm a UK-based freelance director with extensive experience creating work across both commercial and documentary styles. I've collaborated with some of the best-known agencies, production companies and brands, directing films that blend emotional impact with visually considered storytelling, and my work has been recognised with a Gold Dolphin at Cannes.

My work broadly falls into two main strands:

Commercial Content: Often centred around real people, families and kids. This work spans recognisable consumer brands, with kids and family campaigns for Lego, Kinder, Next, Tommee Tippee, Tesco Mobile and Pokémon, alongside work for the likes of Google, John Lewis and HP.

Documentary-style Films: Typically interview-led and human-story driven. This includes extensive work in healthcare and life sciences for companies such as Novartis, Pfizer and Abbott, as well as corporate and brand films for large energy, industrial and resource organisations, including ArcelorMittal and the World Gold Council.

These two approaches constantly inform each other. My commercial work gains authenticity and emotional truth, while my documentary projects benefit from a polished, high-end commercial flair.

I've spent years refining an approach that helps contributors feel comfortable and confident on camera. As a result, I specialise in human-centred and sensitive subjects. Whether I'm working with families, kids or first-time contributors, my focus is always on creating a safe, relaxed environment that allows for the most genuine moments to emerge.

I work across all budget levels and adapt my creative approach to suit the needs of each production. I can join at any stage — from early creative development, treatments and pitches through to directing on set and shaping the final edit.

With more than 20 years of editing experience, I'm also able to lead the post-production process, working remotely as required.

While I work across a wide range of genres, my main areas of expertise include:

Documentary and human-story films.
Directing "real-people" and non-professional talent.
Projects featuring kids and families.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon, United Kingdom

Skill LevelSenior, Director

LanguagesEnglish

Tagged Job TitlesFilm Director, Film Maker

Recommendations

Currently No Recommendations

Skills

Advertising, Corporate Video, Directing, Editing, Film

Sector Experience

Film (Short / Documentary)

Clients

Awards

Cannes Corporate & TV - Gold, EVCOM - Gold, Hermes Creative Award - Silver, New York Festival - gold

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Creativepool member since 11 June 2026

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Joe's work

Astonish - 'Cleaning Magic'

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