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The Galaxy S10 marks 10 years of technological evolution and innovations. But among the many launch activities for the new smartphone, we also needed to make the phone’s abilities easily appealing for its retail premiere. Therefore, we turned the abstract features into interactive experiences in all of the shop windows of the KaDeWe, Germany’s most renowned luxury department store.
In the 4x4 m big shop windows, we let people engage with interactive and kinetic installations all originating from Samsung smartphone features. In our exclusive Galaxy pop-up store inside the KaDeWe people could get a closer look at the newest tech and even become part of the installation itself.