ABOUT

Media included - OOH, digital and social

Raise awareness in France, USA, Germany and the Netherlands 

As well as inspiring people to take a trip, the main challenge is to overcome the lack of awareness of things to do in the area – that its more than just the monster. 

A single-minded proposition that inspires people to want to visit, but also stay longer than a day trip, convince them it's worth staying overnight and that they have a variety of activities to keep them occupied

Active Inspiration Seekers
Representing nearly 1/5 of the US travel universe, ‘Active Inspiration Seekers’ (AIS) are sophisticated foodies with an interest in learning about foreign cultures, fine-arts and engaging with nature. They also enjoy sightseeing – especially cultural monuments. This is all underpinned by a higher than average interest in personal well-being: mind and body.

Agency - Radley Yeldar.