ABOUT

Part of a wider campaign that was conceptualised, written and produced by the in-house team.

Time-saving and simplicity are the top things mentioned spontaneously. “Xero does the work for you and gives you free time to do other things.”

1 in 33 business owners and professionals remembered the ads. Radio was proven to be a key part of this campaign, it was the most recognised media, and chief driver of brand reach outside London.