Joelle Wheelwright
Self Employed Freelance
ABOUT
These positivity cards and their accompanying book are designed to help you break free from negative thought patterns. Choose a card at random, or read through the book to discover ways to build your resilience and self-esteem.
I was asked to produce the design for the whole project including the box, cards, book jacket and layout. The set had to appeal to a fairly young audience, so cheerful colours and fun typography were used.
The book and cards also had to use strong typography to help illustrate the ‘positives’ and defeat a negative mindset, I also created Memphis style illustrations to compliment the gradient design.









