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SMC Ford wanted to launch a digital campaign to complement there newly created videos around the idea of a Ford Car for everyone. They wanted to demonstrated the entire extensive Range of Ford SUVs and how they could cater for a diverse market.

I came up with a concept showing how diverse the range could be through the medium of shoes. Focusing on personalities and the user (over the Ford SUV range that although extensive do look rather similar) to demonstrate there is a Ford to suit any user as different and unique they may be. Shoes seemed the right medium as they have such different and strong personalities that conceptually they would show diversity of a range and connect with a variety of people.

The Campaign consisted of a Google Network Ad display campaign along with full on site and social presence.