ABOUT

This was pitch to the prestige dealer Joe Macari to convert his site to a responsive platform. The key focus was getting the site a wider audience through engagement through mobile and tablet devices. Macari's cars are not your standard vehicles but high end performance cars. Through research it was found much of his audience do not go to the showroom to purchase but use it as an attraction to see vehicles you normally would not see. This brought the creation of the Macari Club to endorse the showroom and spread word/ free marketing the amazing car collection.