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AT&T’s “More for your thing” campaign is going Hollywood. The campaign, which was launched as a way to demonstrate AT&T’s range of services that give customers more of what matters, is lifting the curtain on a new phase of “More for your thing” work emphasizing its customizable entertainment offerings. And to reinforce how AT&T can provide movie lovers with more of their thing, BBDO has created a series of 90-second cinema ads which blend movie genres in completely unexpected ways – again, reinforcing the idea that no matter what you are into, AT&T has more for your thing.