ABOUT

Heaven Fish's brand identity leverages the cultural phenomenon of 'Lluvia de Peces' to create a design that promotes economic progress and sustainable practices within the Yoro community. The visual identity seamlessly integrates local heritage with a modern brand aesthetic. Key design elements, such as the recycled banana leaf packaging and the Halo symbol representing the cycle of rain, harvest, and rebirth, communicate the brand's commitment to environmental responsibility and community empowerment. The design transforms a local miracle into a compelling global brand narrative.