Joel Holtby Founder & CCO

ABOUT

The Edmonton Oilers' 2024 playoff run was filled with superstitions, with star player Connor McDavid famously wearing the same suit to every game.

Embracing the spirit, official sponsor KFC got superstitious too—transporting itself back to May 1990, the last time the Oilers won it all. The brand aired its original 1990 commercials, covered the Oilers' arena in retro ads, redesigned Edmonton locations with a vintage look, and even rolled back prices to 1990.

MADEIT CREDITS

  • KFCClient
  • Alex KarayannidesGroup Account Director
  • Andrew TavaresSenior Producer
  • Chris StiliadisCreative Director
  • Clair GaleaExecutive Producer
  • Dana RyanAssistant Editor
  • Daniel SaavendraColour Assistant
  • Denisse PressaccoAssistant Editor
  • Dhaval BhattChief Creative Officer
  • Gerardo AgbuyaCreative Director for Art
  • Hilda PereiraExecutive Producer
  • Jake HusseyOnline Editor
  • Jesse WIlksCreative Director for Copy
  • Joe CallejaSenior Production Designer
  • John GallagherEditor
  • Katherine Bond-DebickiChief Marketing Officer
  • Kayan ChoiExecutive Producer
  • Kristina AnzlingerExecutive Producer
  • Kyron SobersAccount Director
  • Lauren PottieSenior Manager
  • Nick LeppAccount Supervisor
  • Niki SahniPresident
  • Rachel D'ErcoleProducer
  • Raquel MullenSenior Integrated Producer
  • Roger LeavensCreative Director
  • Sarah MoenSenior Producer
  • Simon TuckettSenior Retoucher
  • Spencer HoughtonSenior Producer
  • Tania GaudioIntegrated Producer
  • Telly CarayannakisMarketing Director
  • Tom KennyChief Strategy Officer
  • Umber HamidExecutive Producer
  • Zoe FestisAccount Executive
  • * D&AD
  • * Luke MelenbergMarketing Manager
  • * Joel HoltbyChief Creative Officer
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Superstitious

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