Joel Derksen Creative Director

ABOUT

Life sciences is an academic, research-based industry. Within that, the space of clinical research is even more complex.

Our previous design toolkit was both limiting and miscommunicated our product offer. Naturally, this lead to misdirection and confusion. We needed to take a design system that wasn't robust, conceptual, or strategic enough and align it with the Medable vision and trailblazer positioning.

With our creative Northstar in mind – to blend the worlds of elegance, human touch, and technology – we created an eye-catching, modular, and scalable design system with range.

Taking best practices from leading household brands such as Apple and Beats by Dre and cues from standout startups in traditionally stagnant industries like Rimowa, we created a premium design experience anchored in lifestyle.

After 6 months of intense and rigorous iteration and testing, we had thoroughly refreshed every area of design. The hyper-flexible and hyper-robust new system includes a refreshed color palette, graphic motifs, static and motion backgrounds, cinematic UI elements, motion graphics, and an updated font system that enable any and every designer to execute brilliantly from creating bold statements to long-form educational content and everything in between.

One of the biggest achievements is the design team driven internal cultural shift that has taken place. In the wake of economic shifts, we have infused a sense of pride and excitement across all Medable teams by showcasing our brand far beyond the status quo in our industry and on par with B2C branding greats.

AWARDS

World Brand Design

MADEIT CREDITS

  • MedableClient
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