ABOUT

Originally I developed these (and other characters) for use in our info graphics. The idea being to give each therapeutic area its own personality and a recognisable figure for our audiences. These characters were then utilised for #StudentSaturday to help engage a new readership, specifically, medical students.

Using a more colourful palette, a lighter tone in the written content, and a minimalist layout, we tried to give our online presence a much more up-to-date feel.