ABOUT

Using their existing branding, I was tasked with developing a new visual style. As the group did not have an existing idea of where they wanted to go with this project, I was free to develop a few options for them to choose from. One of the other choices was a bold red and black look to go with their company logo, but we opted for a softer, more colourful approach to differentiate the project from their usual style. Again, this involved creating a colour palette, various layouts, and even some pattern work.