ABOUT

My team and I rebuilt the entire medical journal from the ground up, updating and creating a new brand guideline for the company. This involved collating all the necessary information needed to create a consistent visual style (i.e. fonts, sizing, spacing, colours, icons, imagery, etc.), and building a functioning rule-set from which to work. This new look influenced the entire branding of the company, not just for the journals but for everything, from our email campaigns to our social media presence.