ABOUT

Logo design and branding for a financial organization in Loveland, CO. My client approached with a kind of a twist on a logo for a financial company. He started with concepts and ideas that he liked and also looked at other brand marks that he liked as well. From there he wanted something that was not so tied to the financial/money/institutionalized idea of finances or money. Since he sees himself as somewhat of a tour guide/teacher of wealth management, freedom from debt and success in investment planning...he was looking for something that had a more of adventure/outdoors feel to it and was wondering if I could wrap all of that into a mark that encompasses finances, his company name as well as something that looks like he doesn't take himself too serious although he is quite serious about helping people with their finances. That was a mouthful...here is the journey.