ABOUT

My goal in delivering a logo mark for Home Entertainment Experience is based on the ongoing conversations, discussions and lots of spilled coffee that Travis and I have had over the last year as well as some of the inspirations that he had mentioned in our initial conversation. My plan was to create a simple logo mark that iconic of the stereophile industry - simple, clean, minimalistic.
Based on some observations from the creative brief my take away was that it needed to have resonance with the hi-tech, hi-fi industry and had a cool factor of ’11.’ The following is the development of that logo mark.