Joe Public Johannesburg

ABOUT

South Africa has over 3200 recorded informal settlements, with around 1.3 million informal households that are home to almost 5 million people. Unfortunately, these informal settlements face a very real problem. Shack fires. Informal settlements in South Africa experience around 6 000 fires a year. Taking hundreds of lives and leaving thousands of people homeless. People living in extreme poverty can’t afford electricity or simply just don’t have access to it. This means that they often turn to the most affordable forms of warmth, cooking, and light, an open flame. However, while affordable, they are also the most dangerous with the two biggest causes of shack fires being homemade paraffin lamps and fallen candles. Introducing the Soulfuel™️ Safe Lamp™️. A free refillable and reusable lamp, distributed from our stores as a safer alternative to the homemade and cheaper forms of light. Designed with 5 safety features to prevent oil from being spilled and ignited and reduce the risk of devastating shack fires.

AWARDS

OneShow

MADEIT CREDITS

  • Chicken LickenClient
  • Amber MackeurtanAccount Management
  • Asbo Ofori-AmanfoAccount Management
  • Brett CollierProduct Designer
  • Cameron FraserCopywriter
  • Chantel Sombonos Van TonderBrand Representative
  • Galaletsang KgoatheCopywriter
  • Gareth O'CallaghanArt Director
  • Manuel LopesProduction Manager
  • Mphela MamaboloArt Director
  • Pepe MaraisChief Creative Officer
  • Xolisa DyeshanaChief Creative Officer
  • * The One Show
  • * Martin SchlumpfCreative Director
  • * Joe PublicAgency
Project featured: on 30th November 2022 Contributor:

Joe Public has been a Contributor since 25th November 2015.

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Soulfuel™️ Safe Lamp™️

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