ABOUT
South Africa has over 3200 recorded informal settlements, with around 1.3 million informal households that are home to almost 5 million people. Unfortunately, these informal settlements face a very real problem. Shack fires. Informal settlements in South Africa experience around 6 000 fires a year. Taking hundreds of lives and leaving thousands of people homeless. People living in extreme poverty can’t afford electricity or simply just don’t have access to it. This means that they often turn to the most affordable forms of warmth, cooking, and light, an open flame. However, while affordable, they are also the most dangerous with the two biggest causes of shack fires being homemade paraffin lamps and fallen candles. Introducing the Soulfuel™️ Safe Lamp™️. A free refillable and reusable lamp, distributed from our stores as a safer alternative to the homemade and cheaper forms of light. Designed with 5 safety features to prevent oil from being spilled and ignited and reduce the risk of devastating shack fires.
AWARDS
Cannes Lions
MADEIT CREDITS
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Chicken Licken Soul FoodClient
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Amber MackeurtanAccount Management -
Brett CollierDesigner -
Cameron FraserProduct Design -
Gareth O'CallaghanArt Director -
Manuel LopesProducer -
Mphela MamaboloArt Director -
Pepe MaraisChief Creative Officer -
Xolisa DyeshanaChief Creative Officer -
Galaletsang KgoatheCopywriter -
Martin SchlumpfCreative Director -
Joe PublicAdvertising Agency -
Asbo Ofori-AmanfoAccount Management -
Cannes Lions Winners 2022