ABOUT

Concept
The Al Etihad Endurance Cup identity was created for the UAE Equestrian & Racing Federation to establish a modern and recognizable visual identity for one of the UAE's leading endurance racing events. The objective was to create a brand that reflects speed, endurance, prestige, and the deep heritage of equestrian sports while remaining versatile across digital and physical applications.
Execution
As the Graphic Designer responsible for production and implementation, I developed and executed the visual identity across a wide range of brand touchpoints. My work included logo refinement and production, event signage, wayfinding, branded merchandise, uniforms, trophies, packaging, print collateral, and environmental graphics, ensuring consistency throughout every application.
Results
The final identity delivered a cohesive and premium brand experience that strengthened the event's presence across all visitor touchpoints. The system was successfully implemented throughout the championship, providing a scalable visual language for future editions of the Al Etihad Endurance Cup.