Joe Obeid
Graphic Designer - Production
ABOUT
As part of a visual identity initiative, I developed a refined book design concept for the Bassam Freiha Art Foundation. Drawing from the foundation’s brand guidelines—including its color palette, typography, and geometric motifs—the design features a distinctive layered structure that symbolizes the relationship between form and content. The final concept reflects the diversity of the foundation’s work while delivering an elegant and cohesive visual narrative.
MADEIT CREDITS
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Joe ObeidCreative Director
Back to Bassam Freiha Art Foundation - Book project
Maria Kulichkova
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