ABOUT

This was a business profile design project for LincyFit a start up fitness training and health business. The client wanted a profile design that had a coverage of who they are and what
they do.

My approach to the project was to inquire more about their vision and mission statement, as well as their services and packages so to have a broad understanding of the design project and what kind of write-up would be appropriate for the profile.

Having discovered that LincyFit is an inspirational brand I figured using inspiring imagery
of models that exhibited a healthy and fit persona
as to clearly create a write up that