Joe McCormick
Creative Producer / Editor
ABOUT
Concept: High-end mannequin challenge shot inside a DU Telecom store for the brand's 10th birthday.
Execution: Directed a medium-sized crew, shooting with an ARRI AMIRA on a Steadicam. Broke shot down into 3 shots, that could be lit separately but would cut together as if one seamless shot through clever editing.
Results: 500k+ total views on social media!

