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A campaign created for Nike to encourage people to run more in greener areas. The more you run, the more you feed the trees! A booklet and poster explain that by gaseous exchange, humans and trees can help eachother out and "Share Your Air".
The campaign positioned Nike well as an eco friendly brand, tying in well with their sustainable strategy and production of recycled trainers. The website allowed runners to plan a 'greener' route and users of special Nike+ products helped contribute to the planting of more trees for cities.