ABOUT

We were appointed to work with the luxury jewellery store Hugh Rice. The brief was to update their existing store in Beverley, Yorkshire and create a new brand for them called Luxe.

The concept was to have the two stores both operating from the same town but with different offers. The Luxe store was to house more of the ‘Fashion brands’ with the Hugh Rice store to house the higher end brands.

The look of both stores had to be recoganisable as the Hugh Rice brand but with enough of a difference to suit the relevant brands. In order to achieve this we worked with the client to soften the colour pallet down and make the store less male focused, part of the brief, and warmer in tones.

Working with a listed building and ensuring the character of the building worked with the brand was challenging but added to the overall concept. The use of polished and matt finishes allowed the Hugh Rice branding to be a strong presence whilst still allowing the brands room to express their own personalities.