Branding for a new dog grooming brand

  • Remote  
    Project  
    Rupee
    Undisclosed  
  • Company
    Celebra  
    Start date
    ASAP  
    Duration
    n/a  
  • Closing date
    5 December 2020  
    Posted on
    5 October 2020  

THE USP - Differentiating Factor.

While there are a few Pet Care products (refer to the Business Idea PPT for research & data) already present in this region (Mumbai - Maharashtra / Stage 1) the demand is still very high. 

With India being the fastest growing pet care market in the world and increasing number of pet owners, the demand is increasing by 13.9 % annually and is estimated to reach 430 million $ by 2020. 

The competition is mainly comprising of synthetic compounds and does not give much importance to the smell / fragrance. 

Hence the USPs:

  1. Natural / Aurvedic products.

  2. No Paraben.

  3. No Sulphate.

  4. Rich in quality.

  5. Specially designed fragranced Shampoos / Conditioners / etc.

  6. Hygienic & Antiseptic ingredients for virus / disease control.

  7. Make in India initiative.

  8. Region & Demographic area.

  9. Start with Mumbai / Pune.

  10. Word of mouth.

  11. Dog groups / owners.

  12. Creative / Design requirements.

    A modern creative look and corporate ID needs to be designed. Keeping in mind the Classy look. Clean cut look with right colors. 

  13. Corporate ID.

  14. Master Logo (reverse) with Name.

  15. Bottle label design with sub SKUs.

  16. Sub brands ( color differentiator ) for SKus - Shampoos , Conditioners.

  17. Font allocation / Color grid.

  18. VC / LH.

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