Video /Audio Producer
Why you should join us…
We connect with millions of people every day, make content they can't get enough of and reflect and shape the world we live in… and we do all this through the power of creativity.
We will be a digitally led entertainment and media company that creates and brings brilliant content to audiences, wherever, whenever and however they choose.
Business overview per Business Area:
Woo (by ITV) is a new generation digital media brand and marketplace redefining wellness. We make mental health and wellbeing discoverable, aspirational and culturally relevant.
Woo aims to engage with Gen Z (and Gen Y) with their passion points: music, fashion, activism and culture but through a wellness lens. We take un-conventional practices that are designed to improve the human experiences, align them with cultural icons and deliver it in a way that feels accessible, relatable and desirable. Think documentaries, reality series, and endorphins releasing videos, audio and beyond.
The content proposition is matched with a marketplace of curated consumer products designed to make you feel good, across categories such as apparel, supplements, homewares, tech and beauty.
Let’s turn generation anxious into generation zen.
Woo is a business born out of ITV’s Studio 55 Venture in-conjunction with Founders Intelligence. The was founded and led by award winning CMO, Stephen Mai (ex Boiler Room, VICE, LADbible, MTV, ASOS) and is launched with a founding team from some of the world's most exciting youth media and ecommerce brands.
This role entails…
Woo (by ITV) is looking for a strong creative producer to help bring the content slate to life. Think VICE meets i-D x LADbible. This person needs to be an instinctive story teller but understands the mechanics that make content fly across social eco-systems as well as drive press and cultural impact.
You will produce video and audio content from wellness to fashion,travel, technology, arts and mental health. .
Our video and audio content strategy aims to redefine wellness is for Gen Z through:
Hero Franchise Content: Long form and short form content series with a digital mindset - think everything from documentaries to semi scripted reality.
Functional Content: Guided meditation, sound healing, fitness through an aspirational pop culture lens.
Viral: Social series designed to drive engagement and broad audiences
Beyond editorial considerations you will also be responsible for integrating commercial considerations. .
This person should understand the nuance of brand defining content versus audience driving social content and ideally would have a portfolio of work that drives brand and culture and work that drives performance (ideally both). .
The Ideal Candidate would have experience in documentary film-making for a youth market. Experienced in Music, Fashion and Luxury film production with a specific eye for and taste within youth culture. Able to demonstrate success in building a digital video output.
Key role criteria is as follows:
Work with the Head of Video to develop the content strategy and original formats across audio & video
Research and write compelling treatments and pitches. Ensure ideas always fit within the Woo brand content guidelines.
Attend creative meetings and pitch content ideas to stakeholders.
Manage production companies or external directors when necessary
Help develop and book Woo talent network
Produce content, lead shoots and oversee in-house productions.
During filming, duties could include: making sure that the production runs to schedule & budget, interviewing contributors (when required), managing talent, directors, crew and clients on set/location,
Write schedules and supervise any post-production up until the final delivery.
Potentially direct series within the content slate
Shoots may require flexible working hours and travel.
Ensure all shoots meet legal requirements and compliance and to obtain all necessary licences.
Once a film is delivered, oversee the distribution of assets to the client and activation/PR team.
We're happy to discuss any support/personalisation you may need during our application process as part of our reasonable adjustments approach. So we encourage you to get in touch with us if you require anything...
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