Vans Sr Copywriter
Vans: Be a Part of the Original.
“It was never about waving the brand like a flag, it was always about the people” – Paul Van Doren.
Vans is the original action sports footwear company rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through Vans’ four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.
At Vans our culture sets us apart and it influences everything we do. Everything we do supports creativity and we are driven by our five values. We are determined. We are connected to our consumers and to each other. We are inclusive. We are expressive and Fun. And most of all, we are a family.
Vans is a subsidiary of VF, the world’s largest apparel and footwear company comprised of over 30 brands. We are the leading drivers of retail as our global footwear, apparel and accessory brand is available in 170 countries worldwide. As we continue to expand, we take great measures in developing and growing our people.
Vans is founded on a culture of learning. We take great pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individual’s pursuit of growth to achieve future goals. In order to prioritize career growth within our company, Vans offers courses on topics such as leadership, communication, collaboration and technical skills to ensure our employees are self-motivated and developing to the pace of our rapidly growing business.
By joining the Vans family, you will be immersed into an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.
Copywriter: Become the Newest Member of the Vans Family:
Here at Vans, our purpose is to enable creative expression - and inspire youth culture - by celebrating and encouraging the Off the Wall attitude that comes from expressing your true self. We are searching for an individual that stands out from the rest; one who catches our eyes with their confident demeanor and unwavering curiosity. We need someone who is a visionary with a stream of innovative ideas that will transform the action sports industry. In this role, you will be applying the marketing strategy, formulating concepts, executing and writing against them for ad campaigns in print, film, outdoor and social. You will work on developing a knowledge of the brand and market. With your knowledge and skill set, you will work with their counterparts in Environmental Design and Product helping to translate the approved concepts to retail and packaging. You will write copy for catalogs, look books, and other print collateral.
How You Will Make a Difference:
Takes the lead on seasonal product stories.
· Works with Integrated team to develop creative concepts and executions of assign product(s).
Partners with marketing counterpart to understand consumer research.
· Presents concepts to senior creative personnel.
· Mentors junior creative staff.
Remains current on industry trends and technology.
Skills for Success:
Years of Related Professional Experience: 4+ years.
Educational/ Position Requirements:
· A minimum of an Associates (2 year) degree in advertising. A Bachelor (4 year) degree in English, literature, journalism, or creative writing is preferred.
· 4+ years design experience in an agency setting or editorial department is required.
· Working knowledge of the English language expected. There, their, and they’re type stuff.
· Fluency in current advertising creativity, writing, strategy, design, and culture trends expected.
· Willingness to live our brand value (fun) and think our job descriptions are catchy.
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