UX Director

  • Guildford  
  • Company
    Electronic Arts  
    Start date
  • Closing date
    25 May 2020  
    Posted on
    25 March 2020  

We’re Criterion, and we love making games!

Over the last fifteen years we’ve entertained millions of players around the world with our award-winning games. From Burnout & Need for Speed to the critically acclaimed VR mission for Star Wars Battlefront, Starfighter Assault on Battlefront ll and now Battlefield V: Firestorm. Criterion have always pushed the boundaries, delivering through technical excellence, world-class game feel and AAA audiovisual quality.

We place enormous value on creative collaboration, fresh ideas, and unique perspectives. Our studio is a healthy mix of industry veterans and newcomers working together to inspire, support, and educate one another. We encourage free experimentation, innovation and exploration very explicitly with regular “off-the-grid” time.

Criterion don’t put people in boxes. Folks here have freedom to navigate their careers the way their hearts take them – we’re not big on labels. Our features are built by teams who choose to work together, actively encouraging cross-discipline teams to solve the toughest problems.

The working day has space carved out for everyone to play games – by themselves or together, be they tabletop or video games, we love them all. Learning from the widest range of experiences makes our own games better.

Over the years, we’ve learned that crunching is flat-out stupid, so we don’t do it.

The Challenge Ahead:

Criterion are working on their most ambitious projects to date, delivering Battlefield 5: Firestorm and a brand new, unannounced title. We are growing our team with fresh, talented people who can help us take a huge leap forward.

At Criterion we are passionate about UX, we are always learning and have evolved some good practice over the years. We are now looking for an expert in industry best practice to join and collaborate with us. The UX Director role is a new position within our studio and will be responsible for setting our UX strategy and guiding the team to execute. We are looking for a candidate who is willing to embrace the challenge of applying UX principles beyond the normal remit of UI with the desired outcome that the challenge players encounter with our experiences is aligned with our design intent.


This role will report into the Studio Design Director working to define the Experience Design vision for the product in close collaborations with game designers/producers, art directors, UX designers, UI designers, UI engineers and other key stakeholders.


UX Director also needs:


  • Set the Experience Design vision and strategy for the product.
  • Build and lead a small team of UX designers.
  • Partner with stakeholders to set design priorities and find solutions that balance player, business and technical constraints/requirements.
  • Lead, Inspire, Mentor and Develop others on the design team in UX/user centered design principles and methodologies.



  • Demonstrated proficiency and experiences in the field of user experience.
  • Fluency in best practices for interaction design, user-centered design process, as well as demonstrable knowledge of user experience principles and techniques.
  • Interest in games and in applying their expertise to games.


What’s in it for you? Glad you asked!

Naturally, we offer competitive compensation packages, but more importantly, because we love working with world-class creators, we maintain a culture that thrives on creative freedom and autonomy.

  •       Competitive salary plus annual bonus scheme.
  •       Central location in Guildford (5 minutes from main train station).
  •       Private medical insurance & dental care.
  •       Pension scheme.
  •       Life insurance.
  •       Stock plans.
  •       Free onsite gym.
  •       Employee discounts.
  •       Rail season ticket loan.
  •       Annual game points and digital download allowance.
  •       Onsite café.
  •       25 days holiday (including 3 days company shutdown days between Christmas & New Year).
  •       Two annual staff parties (Summer & Christmas).
  •       Casual dress code.
  •       Games Area.


We thought you might also want to know:

We’re based in the lovely town of Guildford – 35 minutes from central London.

Our office is a short walk from the train station and town centre.

EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.