Social Staff Editor
This job listing has expired JobJob Description:
The Travel department is looking for a seasoned staff editor well-versed in social media tactics to promote our articles, photographs and interactives to new audiences and deepen our engagement with the existing ones.
Travel is a mix of inspirational and service journalism, offering readers a chance to disappear into foreign lands online or simply plan their best next vacation. The section is invaluable to readers in this day and age, and our subscribers and frequent visitors know it. But we want to up our game when it comes to search, social and aggregators to share our journalism. Simply, we have to reduce our reliance on the homescreen for pageviews.
We have a small desk, so the ideal candidate would be a team player who will help expand Travel’s digital footprint with oversight from the Travel Editor and Deputy.
Responsibilities would include:
INSTAGRAM:
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Create a brand-awareness editorial strategy on Instagram.
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Be responsible for creating Instragram-only conversations and storytelling.
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3 posts daily on the @NYTimesTravel’s account, one Story a day, one LIve each month.
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Create a persona for the account.
TWITTER AND FACEBOOK:
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Create an audience strategy to increase our pageviews from Twitter and Facebook (in that order). Post daily on @NYTimesTravel’s Twitter and FB accounts. Be responsible for creating conversations off-platform and storytelling off-site.
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Suggest Travel stories for other social channels and platforms of the paper.
SEARCH & NEWSLETTERS & MOBILE:
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Ensure the stories, images and interactives are optimized for search, social and other mediums and platforms.
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Rethink our newsletter strategy and execute it each week.
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Liaison to off-platform folks overseeing our relationship with Flipboard, Apple and Pocket. Apply best practices when it comes to push notifications, including Apple News alerts, for our stories. Same goes for mobile platforms.
ANALYTICS:
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Tap our various analytical tools to identify new story subjects and types, and grasp micro- and macro-levels
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Know our audience(s) like you know members of your own family. Who is reading us? What are they reading? How? When?
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Identify new audiences, particularly any younger ones.
This is a Guild position.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.
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