Social & Paid Account Director (6 month FTC)

Who Are We:

T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

The Role:

The Account Director is a crucial day to day social and paid project lead role within the Beat team. The successful candidate will have extensive experience in the concept, design and delivery of social and paid content, as well as the ongoing autonomous management of that content with client (experience with social publishing tools such as Sprinklr is desired, but not essential). You will work closely with internal creative teams, external media teams, and client as a trusted and highly organised partner.

Key Responsibilities:

• Social and Paid Projects Lead, that gives clear, decisive, and thoughtful direction on individual projects.
• Leads development of short-term project briefs and is involved in the longer-term brand/marketing planning supporting the Business Director.
• Able to work confidently and autonomously, owning projects from brief to delivery.
• Thinks beyond the day-to-day to next 6 months and plans for longer term opportunities against the client cycle plan. Responsible for quality of output on projects led - gatekeeper of content.
• Brings strategic insight to discussions and can refocus creative teams and clients with strong persuasion and negotiation skills.
• Drives forward impactful creative, partnering with creative, planning, project management and production teams to set the work up for success, and always pushing for better.
• Develops a strong relationship with the client – holds their own with senior stakeholders internally and externally.
• Solves most problems themselves but is also highly effective at managing upwards and raising issues of concern quickly to the Business Director.
• Leads the integration of projects to deliver a truly &model approach, together with media, markets and partner agencies.
• Responsible for financials on projects and manages Client Lead on how profitability is tracking on projects. Identifies out of scope opportunities.

Client Management and External Parties:

• Maintain excellent client, external agency and internal team communication ensuring all parties are kept up to date on process status and implications regarding delays.
• Gain trust, authority and respect from the client at all times and strive to exceed their expectations.
• Develop an excellent understanding of the client’s business, brand and processes.
• Manage client expectations across all social and paid work.
• Be the ‘technical expert’ to client and creative teams regarding what is possible and achievable.
• Be able to act in a professional manner at all times and in stressful situations.
• Attend external client meetings, and meetings with other agencies when needed.
• Be aware of the bigger picture of the total account and share best practice with the team and the client.

Technology:

• Excellent understanding of Performance driven Social media & paid production.
• Good understanding of data led initiatives and the processes involved.
• Support team members in the pursuit of delivering the highest standard of service to the client.
• Motivate and encourage the team so that together you strive to achieve client satisfaction in all you do.

Skills and Experience:

• Creative planning and organising skills; ability to plan for all eventualities, provide solutions to issues and elevate creative with smart solutions.
• A passion for creative and on the pulse of industry trends and creative technology.
• Experience of delivering work across various social platforms and guiding best practice knowledge on social and paid channels.
• Know and understand the client’s organisation and market.
• Ability to juggle numerous tasks at once and deliver all effectively.
• Ability to delegate work to achieve a high quality of output and to hit all deadlines.
• Ability to coach and develop members of the team.
• Experience in creating social content, CRM campaigns, digital design, creative adaptation and/or production processes and its costs.
• Understanding of how data is critical to social and CRM campaigns.

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.