Social Media Manager

We are a multi-award winning, PR, marketing and social media full-service agency, based in Hampshire. We are relentless in the pursuit of results for our clients - devising and implementing both strategic and creative PR, social media and marketing campaigns that drive enquiries, sales and build brands and reputation on a regional, national and international scale.

Role Overview:

You will be working with the team to identify, develop and fulfil a wide range of social media accounts and campaigns on behalf of our clients. You will work closely with all members of the agency, including the in-house design studio and PR team.

Key duties:

• Deliver day-to-day client activity, including:
  • Planning.
  • Building and developing audiences.
  • Developing creative and engaging multimedia content - working with our in-house design studio for creative.
  • Managing the day-to-day handling of all social media channels, such as LinkedIn, Facebook, Twitter, Instagram and TikTok.
  • Posting/scheduling.
  • Setting up and managing advertising programmes.
  • Monitoring channels and reporting.
  • Audience engagement.
  • Benchmarking/KPIs/ROI.
  • Campaign management.
  • Competitor tracking.
• Demonstrate a clear understanding of the social media landscape (channels, developments and opportunities) and show commitment to increasing your own knowledge of the industry and McKenna Townsend’s clients.
• Monitor SEO and web traffic metrics.
• Planning and delivering content across multiple platforms using scheduling tools.
• Form key relationships with influencers.
• Budget planning.
• Develop and maintain excellent relationships with clients.

Key Requirements & Skills:

• Solid understanding of delivering across social media platforms and developments.
• At least three years’ experience in social media.
• Excellent copywriting and editing skills.
• Understanding and experience of using and delivering social media campaigns for clients.
• Creative skills for contributing new and innovative ideas.
• Excellent team working and collaboration skills.
• Strong organisational skills, with the capacity to prioritise and work across multiple accounts.

Personal skills:

• Client and team likeability and trust.
• Proactive, confident attitude.
• Strong attention to detail.
• Creative.
• Adaptability and flexibility.
• Ability to work under pressure and to tight deadlines.

Benefits:

Competitive salary plus benefits including flexible working, generous holiday allowance, sometimes international travel (if you want to) and the opportunity to work with some really fantastic, global clients.