Social Media Assistant Manager

Job

  • London  
    London, United Kingdom
    perm  
  • Company
    Estee Lauder  
    Start date
    ASAP  
    Duration
    n/a  
    Wage
    Undisclosed
  • Closing date
    23 November 2022  
    Posted on
    23 September 2022  

In this highly collaborative role, the M·A·C Social Media Assistant Manager will work with the cross-functional team to ensure that Social Media content is planned and produced to the highest standards and aligns with our goals, while also adhering to processes that maximise efficiencies and team optimisation.

This role is responsible for executing the content strategy with creativity and editorial flair, providing meaningful storytelling that connects, resonates and engages with the M.A.C target audience. This involves taking a consumer-centric approach to content creation and planning using data and insight to continually iterate and optimise content and performance across our digital channels. A good understanding of the UK beauty market, and ability to identify upcoming trends to ensure M·A·C remains relevant in the UK market is critical for this role.

This role requires a passion for social media, content creation and digital publishing and the ability to understand and articulate how and why certain pieces of content go viral — where did they take off, what makes audiences connect with them; why are they worth sharing.

Key Accountabilities: 

  • Define M·A·C’s social media strategy to optimise today and define tomorrow
  • Deliver innovation and increase the brand’s social media presence across the relevant channels: grow existing channels and explore the launch of new social channels as opportunity for business growth
  • Manage, engage, moderate and grow the M·A·C community across all M·A·C social media platforms
  • Drive creativity and innovation in every facet of content creation and social media ecosystem
  • Translate insights into action, utilising data learnings to drive relevancy and efficiency
  • Maintain knowledge of new and emerging technologies and approaches to social media, and constantly review plans and implementation as a result of the changes in this arena

Key Roles & Responsibilities:

CONTENT PLANNING, PUBLISHING & CREATION:

  • Coordinate with Global and other regions to ensure efficiencies in content and social media planning 
  • Identify, develop and implement toolboxes that are scalable to increase efficiencies and agility; using a test and learn approach
  • Create and curate a pipeline of quality content utilising M.A.C Artists, UGC, Influencers and retail marketing social media social media content creation. 
  • Schedule and publish fresh daily content that is on brand, timely and tailored to platform and audience nuances 
  • Ensure all copy is in-line with the brand tone of voice, locally relevant, engaging and drives the desired outcome (e.g. clear CTAs) 
  • Be a guardian for M·A·C social media channels, ensuring that any content published is in line with the overarching content strategy, reflects our brand values, and builds a cohesive and consistent tone, attitude and personality 
  • Maintain an up-to-date publishing calendar capturing all key moments including product launches, event, cultural and seasonal moments
  • Timely upkeep of all social media branding – e.g. cover photos, Instagram story covers and profile bios 
  • Work closely with the Content and Social Media Manager on idea generation for campaigns, product launches and events keeping innovation front of mind 
  • Proactive content creation and ideas generation around real-time buzz-worthy moments identified through social media listening 
  • Plan social media content in advance giving appropriate time to arrange shoots and gather necessary sign-off and approvals
  • Work together with the Online and Consumer Insights teams to identify SEO and consumers’ trends to inform content development
  • Share results with Senior Management and Global teams to constantly refine content and social media organic strategy, platform usage and community building

COORDINATE CROSS DEPARTMENTAL CONTENT:

  • Define and implement framework and processes to lead and support Store social media handles inline with the social media brand strategy
  • Define and implement an organised approach to structure M∙A∙C current content creation pipeline with different content creators (M∙A∙C artists, UGC, Global, Other Regions…)
  • Collaborate with Artistry Team on artist briefings, issuing training and guidelines when necessary 
  • Build strong cross-departmental relationships ensuring their needs and key milestones are captured in the publishing plan
  • Review assets supplied by the Global team and make necessary adjustments to optimise for the UK market and consumer
  • Build relationship with Internal Design Studio / In House Designer, briefing assets as and when required to support campaigns and key focuses 
  • Work with PR to support influencer activity and content, providing guidelines when needed 
  • Oversee brainstorming strategy sessions; bringing innovative ideas for locally relevant content that aligns with our brand DNA and Pillars, blending creative and analytical skills to deliver insight-based content and storytelling

CAPTURING NEW CONTENT:

  • Create content whenever relevant for quick turnaround (reactivity) and authenticity (organic feel)
  • Create content via iPhone to support events and real-time calendar moments, in line with brand and content guidelines 
  • Attend and coordinate shoots, as required, sourcing product, creating mood boards and assisting with booking studio space, models and stylists

COMMUNITY MANAGEMENT:

  • Accountable for community management and moderation 
  • Accountable for community monitoring/listening to identify needs and trends and adjust plans accordingly  
  • Escalate any potential issues / crisis with speed and to the relevant teams 
  • Share learnings and consumer insights gathered from community management to shape the ongoing content strategy

SOCIAL MEDIA MONITORING, ANALYSIS & REPORTING:

  • Measure impact and performance of social media activity and content and revise plans accordingly  
  • Manage the production of the monthly social media report
  • Keep up to date with the ever-changing social media landscape and share developments with the wider team
  • Use social listening tool and industry trends to inspire content ideas  
  • Help the rest of the business understand the added value provided by social media 

BUDGET MANAGEMENT:

  • Ensure all POs are raised and confirmed in a timely manner, added into the budget and aligned with projections 

Qualifications:

Knowledge, Skills & Experience:

  • Min 3 years relevant experience
  • Solid understanding of social media and digital analytics 
  • Native Meta, TikTok, Pinterst and Youtube user
  • Experience creating editorial and digital content publishing plans and reporting on success and learnings
  • Understanding of video pre-production, production, and post-production
  • A creative copywriter with editorial flair 
  • Proven track record building, nurturing and fostering creativity in online communities
  • Experience with producing beauty content
  • Strong comfort level prioritising and managing a high volume of work
  • High emotional intelligence to collaborate with diverse working styles, and with team members across different teams and markets
  • Flexibility to adapt to changing timings and deliverables  
  • Proactive and positive team member able to take initiative 

Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

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