Senior Digital Marketing Specialist

  • London  
    perm  
    £50,000 to 60,000 p/a  
  • Company
    Preferred Choice Limited  
    Start date
    asap  
    Duration
    n/a  
  • Closing date
    14 December 2018  
    Posted on
    16 November 2018  

Senior Digital Marketing Specialist - Online Service Provider - Central London - £60,000

This is a great opportunity for a talented digital marketer to join and help operate some of the biggest brands in the UK.

You will join a team of digital marketing specialists operating multi-channel campaigns, making intensive use of quantitative techniques including multi-touch attribution or predictive models.

This role is mainly leaning towards PPC; however, all digital marketing specialists get exposure to multiple channels and opportunities for career development in all areas of digital marketing ranging from programmatic display to strategy.

Responsibilities

* Day-to-day PPC account management, ownership of multimillion pound campaigns across several brands
* Analysing performance and data related to the PPC account, understanding trends, uncovering insights
* Generating ideas for improvements in keyword coverage, account structure, targeting, ad copy etc.
* Executing experiments and test campaigns, deriving conclusions and providing recommendations
* Quantitative and qualitative reports related to PPC activity
* Participating in the development of the PPC strategy, planning and budgeting
* Participating in general strategy sessions, understanding business drivers and cross-channel behaviour

Experience and attributes

* At least 3 years of digital marketing experience
* At least 2 years of experience operating PPC accounts at scale
* Extensive knowledge of AdWords / Bing
* Experience with analytics tools
* Strong focus on understanding data and deriving actionable insights
* Advanced Excel skills
* A passion for optimization and leveraging new technologies
* Educated to a degree in a quantitative discipline (mathematics, economics, science etc.)
* Experience with Google Ads scripts is a strong plus

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