Senior Digital Marketing Manager

Job

  • Farringdon  
    perm  
    Competitive  
  • Company
    RELX Group  
    Start date
    ASAP  
    Duration
    n/a  
  • Closing date
    15 June 2021  
    Posted on
    15 April 2021  

What we can offer you:

Here at LexisNexis we give you the opportunity to work on a full range of challenging and interesting technologies and help to conquer some of the next generation of problems in the practice of law through market-leading legal and tax information.

You’ll get to make a real difference to our customers and society where you’ll join a growing, diverse and sociable team of talented people who enjoy regular team building days and dedicated time for innovation.

As well as providing a great range of core benefits such as annual bonus, company pension scheme and private medical insurance, we also :

  • Support you to achieve your career goals

  • Offer provide medical benefit

  • Offer a range of discounts on products and shopping

To be successful in the role you must have:

  • Demonstrable experience of growing traffic and converting this to incremental revenue in excess of £1m.

  • Management of complex teams on a matrix basis or on a subcontracted basis.

  • Expert knowledge of Google Analytics or similar web analytics platform.

  • Good working knowledge of an enterprise class marketing automation platform. Ideally Salesforce Marketing Cloud.

  • Experience delivering roadmaps.

  • Good Agile (ideally scrum) working knowledge.

  • Have owned website optimization for a major brand.

  • AB testing expertise.

  • Good working knowledge of core SEM disciplines

Be great if you also have:

  • Google data studio working knowledge

  • Line management experience

  • Scrum product owner certification.

  • Have managed UX resources.

About the Senior Digital Manager:

Our digital team has driven exceptional growth over the past 3 years and recognizes this role as being essential to move from a hygiene experience to a delightful experience in digital marketing.

This role is pivotal within our digital team. The role will deliver against the following:

  • Building new digital capabilities to attract and retain customers

  • Create omni-channel optimised journeys

  • Manage and Lead SEO, PPC and web development projects.

  • Manage our external agencies and suppliers

  • Drive lead generation for qualified business opportunities across our markets

  • Manage testing and evaluate new channels, benchmarking and reporting performance

  • Knowledge of analytics, reporting and continuous improvement to drive commercial growth

  • Be business performance expert who is passionate and has the ability to communicate complex and detailed approaches to senior management and stakeholders.

 

How will you add value in this role?

  • Hands on experience of working with agile teams

  • Desire to help the team improve performance and get better and better.

  • Experience of running and participating in hackathons

  • A/B and Multivariant testing.

  • Marketing automation, lead scoring and journey planning to create an omni channel approach that drives revenue generation.

  • Will identify approaches for solving marketing challenges through the use of digital, working with inbound and outbound marketing execs to ensure an end to end view is taken on our experiences.

  • Will have responsibility for growing our digital revenues.

  • Ability to guide design direction and decision making.

  • Will define and implement a framework for ongoing testing of our digital experiences, both A/B testing and user testing.

  • Will manage the ongoing offshore digital relationship

  • Will shape the direction of our digital roadmap and strategy.

  • Leads and drives collaboration through insight.

  • Fosters collaborative working relationships with key stakeholders across marketing and GTM

  • Familiar with agile development principles

  • Champions the LexisNexis brands to ensure that they are appropriately represented in all client facing comms, including websites and social media.

  • Any other duties, as reasonably requested.

Why LexisNexis?

We’re a superb company to work for, with great people, world class technology, market leading products, a culture of innovation and collaboration, and superb career prospects.

Our workforce is 50% female and 50% male. There are 42% female and 58% male managers, and 33% female and 67% male senior operational managers. Women make up 36% of the members of the RELX Board.

Recent examples of progress include:

  • We created a new D&I Policy that recognises that inclusion is important to our future. We have also created an Inclusion Dashboard for real-time information on a range of key metrics, data that can be broken down by job function, business unit and seniority

  • RELX is once again listed in the Bloomberg Gender Equality Index as of January 2020

  • A broader roll-out of our Women In Technology mentoring programme across RELX

  • 80% of managers across RELX took part in unconscious bias training

  • Community focus on and investment in gender equality in STEM

  • Progress UN Equal Pay International Coalition commitments

We remain committed to promoting and enabling equal opportunity, regardless of gender, at every level in our organisation.

At LexisNexis, we believe in the power of data and advanced analytics for better risk management. With over 40 years of expertise, we are the trusted data analytics provider for organizations seeking actionable insights to manage risks and improve results while upholding the highest standards for security and privacy.

LexisNexis serves customers in more than 100 countries and is part of FTSE 100, RELX Group plc, a world-leading provider of information and analytics for professional and business customers across industries.

LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact us.

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