Senior Digital Analyst, Web - Fashion / Retail Company-£50,000

  • London  
    £45,000 to 50,000 p/a  
  • Company
    Preferred Choice Limited  
    Start date
  • Closing date
    27 February 2019  
    Posted on
    30 January 2019  

Senior Digital Analyst, Data, Web - £50,000 - Central London

This leading and high-end fashion & retail company is looking for a Senior web / digtal analyst to drive key insights around KPIs, acting as the central point for all data. Working with customer data, conversion funnel, customer journey and performance marketing teams, taking full ownership of Google Marketing Platform 360 and working closely with 3rd party agency in development and adding additional solutions.

* Deep dive analysis around key projects and promotions
* Performance management using GA360 as the key analytics tool, along with TMS and firebase.
* Identify performance gaps in websites and make high-level suggestions for improvement.
* Analyse and present actionable insights to improve conversion, spend and ROI.
* Create tailored audience lists and segmentation for the performance team.
* Connecting GA360 with the various Google 360 products, as well as with CRM data and MVT tools.
* Deep level analysis using Google BigQuery.
* Journeys tagging to enable accurate tracking, optimising and updating tags & pixels using GTM360

Ideally you will have: -

* A Maths, Computer Science, Statistics or similar background
* Extensive knowledge of Google 360 Platforms, including reporting and customisation
* Experience in retail analytics preferable
* Knowledge of performance marketing channels and customer segmentation would be advantageous.
* Knowledge of BigQuery, Hitwise, Emarsys (CRM) or similar platforms
* Exposure to Optimise360 or other similar MVT solutions
* Knowledge in SQL, HTML and JavaScript preferable

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