Senior Digital Analyst | Fashion Client

  • London  
    £40,000 to 50,000 p/a  
  • Company
    Preferred Choice Limited  
    Start date
  • Closing date
    20 February 2019  
    Posted on
    23 January 2019  

Senior Digital Web Analyst - Leading Fashion Retailer - Central London - £50,000

This is an exciting opportunity for a talented and experienced web analyst to join a leading and high-end fashion retailer based in the City of London. Are you passionate about all things digital? Then this is the perfect role for you! You will support the teams across their Customer Data, Customer Journey, Performance Marketing and Customer Data.

Responsibilities as Senior Web Analyst

* Deep dive analysis around key projects and promotions
* Monitor and report on website performance using GA360 as the key analytics tool, along with TMS and firebase
* Translate business goals and requirements into KPIs and measurable events
* Analyse and present actionable insights to improve conversion, ad spend and ROI
* Create tailored audience lists and segmentation for the performance team, focusing on ad spend and ROI improvements
* Support the performance team in Attribution modelling, cross-device tracking and omnichannel analysis
* Deep level analysis using Google BigQuery
* Take full responsibility of journeys tagging to enable accurate tracking, optimising and updating tags/pixels using GTM360

Key Skills/Experience for Senior Web Analyst

* Educated to degree level preferably in Maths, Computer Science, Statistics or similar
* Extensive knowledge of Google 360 Platforms, including reporting and customisation
* Background in retail analytics is highly advantageous
* Knowledge of analysing data via BigQuery, Hitwise, Emarsys (CRM) or similar platforms
* Knowledge in SQL, HTML and Javascript preferable

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