Senior Copywriter - Consumer IoT

  • Newbury  
  • Company
    Start date
  • Closing date
    13 December 2020  
    Posted on
    13 October 2020  

Our purpose at Vodafone is to connect for a better future. As a Global Communications Technology company, we put the customer at the heart of everything we do. We are forever challenging, pushing boundaries and discovering innovative ways to connect our customers with their digital societies.

We connect people, businesses, and communities across the globe to create the future. We earn customer loyalty, experiment, learn fast and get it done, together.

Join our journey as we connect for a better future. Ready?

Job Description:

Are you bold? Innovative? Inquisitive? Great, then we can help you thrive… 
Now more than ever, we need to feel connected to what matters most. Vodafone Smart Tech was created just 3 years ago, born from the passion of bringing people together through the magic of smart technology. 

Vodafone has been making all kinds of things smart in all kinds of industries for over 10 years, making processes simpler and businesses more efficient by connecting their machines to the internet. Now, we’ve designed and connected a range of smart devices for in or outside the home to fit seamlessly into everyday life for our 500 million customers around the world. Vodafone Smart Tech is designed for life.

By connecting things to the internet like kids watches, pet trackers and home security cameras, they become smart. These smart devices connect to our global network so they can send updates to phones from almost anywhere and over long distances. Helping people feel closer to the things and people they care about. Each device in our Designed & Connected range is created by leading industrial designers and connected by our trusted global network using the Vodafone Smart SIM. We’re offering customers peace of mind when they need it most and the freedom to do things they have never done before.

This is where you come in…
The Senior Copywriter is recognised as the wordsmith of Vodafone Smart Tech. Responsible for the conception, writing, editing, proofreading and delivery of a vast range of communications for the team. You’ll write copy for things like product packaging, e-commerce pages, apps, social posts and email campaigns plus everything in between.  

The key aim of the role is to create compelling and creative marketing copy at an agency-quality level. 

With us you will…
•    Write effective and engaging copy in line with required briefs.
•    Work closely with a broad range of stakeholders and projects from all areas of the business.
•    Be able to infuse the Vodafone Smart Tech TOV into all communications.
•    Act as a brand and TOV consultant for the wider business.
•    Provide creative direction and guidance across all aspects of communications.
•    Build relationships with markets and stakeholders across Vodafone for projects and processes for a cohesive outcome.
•    Become a creative expert on our smart devices and understand each marketing proposition.
•    Work with external agencies for different media requirements such as video and illustrations.
•    Work with A/B testing team to improve user experience across the website.
•    Work with SEO and digital teams to improve visibility and conversion.


Apply if you have…
•    At least 5 years copywriting experience in a design or agency environment.
•    Experience writing for consumer products either e-commerce or retail.
•    Experience in ATL and BTL media.
•    Experience in editing and proofreading B2C and B2B marketing comms.
•    Excellent planning, time management and organisational skills.
•    Creative to the core.

JIRA experience:

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.

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