Senior Content Marketing Specialist, Marketo

  • San Francisco  
    perm  
    Competitive  
  • Company
    Adobe  
    Start date
    ASAP  
    Duration
    n/a  
  • Closing date
    3 July 2019  
    Posted on
    4 June 2019  

Our company:

Changing the world through digital experiences is what Adobe’s all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences. Marketo is passionate about empowering marketers to create compelling customer experiences, build lasting relationships, and grow revenue.

The Role:

The Senior Content Marketing Specialist for Marketo will be responsible for developing and executing the cross-channel content strategy. This role requires an excellent communicator and independent self-starter with a detailed-oriented mindset. This position will report directly into the Head of Content Strategy and work closely with the broader content team to create exceptional long-form and short-form content, manage content production with supporting agencies and writers, and tell compelling stories across multiple channels.

Marketo is investing heavily in the success of content, and this position has great potential to grow and learn as a content marketer and be a valuable member of the Marketo marketing team. If you love working in fast-paced environments that are constantly challenging you, learning new topics, technologies and products, and telling compelling and meaningful stories, this may be the right role for you.

What you’ll do:

  • Execute on the content strategy and work as part of the content marketing team to produce pieces, such as webinars, blog posts, ebooks, cheat sheets, etc., that increase engagement and drive leads.
  • Work with marketing agencies to guide production of long-form content, report on progress, and ensure production deadlines are met.
  • Use data-driven insights by analyzing content marketing metrics to suggest process improvements, new content marketing ideas, and improvements to existing assets.
  • Develop content reports regularly and share with marketing leadership members.
  • Be a valuable member of the Content Steering Committee, helping drive a centralized content strategy across Marketo in alignment with Adobe.

What you need to succeed:

  • B.A./B.S. degree in English, communications, journalism, marketing, public relations or related field.
  • 3-5 years of relevant experience.
  • Knowledge of digital marketing tactics, including SEO, email marketing, and web analytics.
  • Strong project management skills.
  • Excellent writing skills, as well as the ability to communicate and collaborate effectively.
  • Be detail-oriented and committed to meeting tight deadlines consistently.
  • Strong writing, proofreading, and editing capability.
  • Understands how to adapt to the voice of multiple authors.
  • Be a team player who can adapt to a fast-paced environment with passionate stakeholders.

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

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