Senior Brand Marketing Manager - The New York Times

This job listing has expired
  • New York  
  • Company
    The New York Times  
    Start date
  • Closing date
    7 September 2017  
    Posted on
    9 August 2017  

Job Description

The New York Times is one of the world’s most influential news organizations with 50 news bureaus around the New York region, the nation and the globe. The Times is known for accuracy, depth and authority and produces award-winning journalism, breaking news coverage, opinion and commentary along with deep databases of content and rich multimedia presentations. The New York Times has won 122 Pulitzer Prizes and numerous citations, far more than any other news organization.

The Audience and Brand team is responsible for developing the communications strategy that creates a larger pool of engaged readers. This team mines behavioral and sentiment data to prioritize our communications and content strategy, working closely with different parts of the Newsroom, Product and Analytics/Insights teams. They also play a critical function linking the newsroom and our consumer revenue efforts, and developing the communications of our product, content and value that are adapted for use in our subscriber acquisition and retention efforts.

The successful candidate has their finger on the pulse of everything. He/she will serve as a hub for synthesizing the latest, up-to-the-minute news and social chatter with forthcoming newsroom initiatives and brand strategy to seize timely brand communications opportunities. A clear sense of what people will find interesting on social and an ability to mine that via data are critical. Being clever and crafty about distribution will also be a part of the job. Ability to work nimbly with strategic creativity are important characteristics, as is the ability to work with and influence diverse groups of colleagues.

Primary Responsibilities:

  • Gather and synthesize the latest, up-to-the-minute news and social chatter with forthcoming newsroom initiatives and brand strategy to seize timely brand communications opportunities.

  • Develop an on-call creative team and processes that are quick to assemble and able to rapidly ideate social, digital and PR ideas that leverage the moment and build the brand.

  • Prewire creative execution capabilities that bypass standard operations and allow for timely deployment.

  • Foster ideas for interesting ways to distribute and drive talk value around the work.

  • Build relationships and networks with cross-functional team members and stakeholders such that alignment and approvals are agile enough to allow for rapid execution. Broker new ways of working in collaboration with the newsroom.

  • Work closely with Analytics and Audience Insights to determine the critical aspects of our content that drives success.

  • Take full ownership and accountability over projects and outcomes and develop a system for measuring and reporting on success.

  • Engage our readers and the broader market so that the NYT is being talked about in the right ways and driving new audiences.

Key Qualifications:

  • Seven+ years of marketing experience.

  • PR experience with an understanding of what is newsworthy and how to garner attention of media and influencers.

  • Social experience with an understanding of the latest capabilities and features.

  • Content creation experience to enable quick, high-quality creative executions that are channel appropriate.

  • Integrated marketing understanding to discern channel choices and map consumer journeys.

  • Creativity, taste and gusto to imagine brand executions that are of-the-moment and also brand health accretive.

  • Excellent presentation and communication skills.

  • Ability to lead cross-functionally and build deep relationships.

  • Poise, maturity and interpersonal skills to deal professionally and collaborate with internal stakeholders.

  • Influence skills are critical as this person needs to be a change agent across diverse groups without direct authority in some cases.


B.A./B.S. degree required

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