SEO Manager - Leading Travel Company

  • London  
    perm  
    £40,000 to 55,000 p/a  
  • Company
    Become Recruitment UK  
    Start date
    ASAP  
    Duration
    n/a  
  • Closing date
    6 February 2018  
    Posted on
    8 January 2018  

One of the UK’s leading worldwide travel companies who specialise in creating tailor-made holidays is looking for an expert SEO Manager to join their team and support the continued growth of their travel brands.  

You will be working collaboratively with a team of developers, product and insights managers, strategic and marketing team members.  

Role

• Define, develop and execute an SEO strategy (on-page & off-page SEO) and work with internal teams and external 3rd party agencies to drive traffic & new customer acquisition to meet forecast.

• Manage stakeholder expectations and demonstrate a deep understanding of the technical aspects of domain authority and the use of effective link-bait and outreach strategies, run on-site obstacle reports and make recommendations as to improvements that can be made to a site’s rankings.

• Manage SEO roadmap across technical SEO, onsite optimisation, content creation and link building, as well as run regular audits and performance reviews.

• Work collaboratively with SEO-focused content marketers, in-house developers and UX professionals to deliver the roadmap.

• Develop and track SEO specific KPIs to monitor performance and understand which initiatives drive revenue and influence customer behaviour, e.g. visibility, indexing and ranking. • Work closely with the website development team to implement technical and onsite SEO best practice.

• Leverage and build relationships with clients, their content agencies, and external experts to improve outreach and link building activities.  

Skills

• Demonstrable experience of strategic and hands-on SEO, covering content, on-site, outreach and tactical SEO strategies in ultra-competitive sector. (travel ideally)

• Experience of managing large SEO budgets to positive ROI and profit levels.

• Demonstrable track record of developing and executing advanced outreach strategies (guest posting, link-bait, content, PR, social media) leading to noticeable improvement in organic rankings. 

• Strong technical SEO experience. (meta tags, sitemaps, redirects, geo-targeting, domains management, hosting / DNS configuration, schema.org, etc.)

• Strong SEO content skills. (copywriting, understanding the value of content for SEO, KW density, etc.)

• Tactical SEO experience. (micro-sites, long-tail optimisation, etc.)

• Working knowledge of seasonality in travel calendar with understanding of how key seasonal peaks impact SEO.

• Understanding of CMSs and front-end technologies (HTML, CSS, JavaScript) and how these can be utilised to maximise SEO potential.

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