Regional Marketing Executive - Fluent German required - Adidas

  • Basingstoke  
    perm  
    Undisclosed  
  • Company
    Adidas  
    Start date
    ASAP  
    Duration
    n/a  
  • Closing date
    8 February 2018  
    Posted on
    10 January 2018  

Position Summary:

Responsible for the regional implementation of Pan European marketing strategies with the trade in Central Europe, ensuring the flawless execution of go to market plans and strategic marketing activities. Prioritisation of tasks and resource are essential to succeeding in this role. Analysing current activities, implementing efficiencies and a proactive approach is required.

Essential Functions and Key Responsibilities:

The Role breakdown

  • 20% Reporting and Point Of Sale (POS) management
  • 40% Key Account Trade Marketing management support
  • 40% Field Account Trade Marketing management

Reporting & POS Management

  • Responsible for the regional implementation of pan European marketing strategies, ensuring flawless execution
  • On Time In Full principle
  • Evaluate TaylorMade in store performance, develop and deliver relevant solutions

Assume role of regional marketing expert who regularly reports on local trends and activity that affect TaylorMade’s competitiveness within the general market place.

Key Account Trade Marketing Management Support

  • Management of Key Accounts in the Central region.
  • Ensure all marketing activity is aligned to pan European commercial and strategic objectives
  • Help build key account marketing calendar for each customer in conjunction with the Key Account Manager
    • Be able to develop and adapt the plan within budget
    • Have a recognizable, close business relationship with the account’s Marketing contacts at all levels
  • Have ownership of how we are perceived at retail for each key account
    • Present ideas for change within budget to the business and to the customer towards better brand and product image and towards better rates of sale
    • Track and measure marketing activity within each key account to demonstrate ROI and quantify marketing activity.

Field Account Trade Marketing Management

  • Provide support to field accounts in the Central region and account manage selected accounts.
  • Ensure all marketing activity is aligned to pan European commercial and strategic objectives
  • Service marketing requirements of our field sales teams
  • Build close business relationships with regional Buying Group contacts
    • Plan and execute marketing activity calendar with each Buying Group
  • Take ownership for how we look and perform at retail within the region 
    • Retail conversion, brand positioning and staff training. 
  • Track and measure marketing activity across field accounts to demonstrate ROI and quantify marketing activity.
  • Ownership of Trade Shows and events.

Education, Training, Professional Certification and Work Experience:

  • Business degree (or equivalent) or marketing qualification
  • Experience in a similar marketing role with a track record of demonstrable success (highly desirable)
  • Experience of account management, and coordination and execution of projects (essential)
  • Experience within a relevant retail or sales environment (highly desirable)
  • An interest in sport and/or enjoys and participates in the sport of golf (advantageous)

Knowledge and Skills Requirements

  • Master of the English language.
  • Fluent in spoken and written German essential
  • Dutch language skills are desirable.
  • Strong work prioritization, planning and organizational skills essential
  • Excellent interpersonal and communication skills, highly competent in written and verbal presentation.
  • Able to interact effectively at a high level and across diverse cultures
  • Has in depth knowledge of trends and developments that affect TaylorMade’s competitiveness
  • Leads change through creativity and innovative ideas

Work Environment / Physical Requirements

  • Office environment
  • Regular travel required (estimated 25%).

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