Principal, Social Media Campaigns


  • London  
    London, United Kingdom
  • Company
    Start date
    Competitive with great benefits
  • Closing date
    5 July 2024  
    Posted on
    4 June 2024  

About EE:

We’re EE. We are the biggest mobile and broadband operator in the UK and we have a relationship in every second household in the country. But we’re for everyone, on any network – serving up new tech, new services, and heaps of inspiration for every aspect of your connected life.

We’ve been awarded the UK’s best network for the last 10 years. It’s central to our vision – to be the most personal customer-focused technology company in the UK.

That means earning a place on customers’ home screens by offering them more than ever before, whether that’s helping their home run smarter with EE Home, levelling up their play with EE Game, helping them work on their terms with EE Work, or even unleashing their kids’ learning with EE Learn. 

We’re also part of BT Group, which we’re even bigger than you might think. Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding. 

Why this job matters:

We have Just launched New EE, and as part of that we want to be the most personal brand in the UK. Our brand and communications play a crucial part in this transformation and none more so than our social campaigns. Our audiences now spend more minutes watching social content than they do with Netflix and linear TV and we need to be the brand they engage with when they are there. That means we need specific comms for the core platforms like Instagram and TikTok, more genre specific like Twitch as well as embedding ourselves in the emerging ones like Threads. This hyper relevant and targeted approach allows us to drive credible conversations with our customers and prospects.  

It’s an exciting and pivotal time at EE, which brings a myriad of partnerships, activations, and new news which you’ll support in communicating to the UK via our social channels. You will drive the strategic development and consistent implementation of a new Social Media communication strategy that not only lands our brand vision, but drives significant brand engagement and visibility growth across all the social platforms.  

This role leads a team of social experts who will be change agents within the business ensuring we are consistently driving best in class social execution.  You will also lead and manage an agency team at one some of the UK’s most talented and awarded agencies to bring best in class social creative work to market on a daily basis.  

Critically you will be the strategic social media lead for the business. This means you will be responsible for leading key stakeholders from all teams across our brands on all social briefs to building and maintaining an integrated  calendar of activity, as well as aligning our stakeholders around it.

We will rely on you to ensure we are strategically aligned to the latest best practice for all social platforms and ensuring that our brands are treated as a strategic partner for the social brands.  This means ensuring we are constantly on the pulse of social trends and looking for opportunities to keep us ahead of the game. You will be tapped into our audience, understanding what they are engaging with, and seeking opportunities to jump on something that’s generating interest. 

This is a real opportunity to make a difference and lead the way to change how we use social and  drive tangible engagement across our channels to reach our ambition to be more personal.

What you’ll be doing;

  1. Develop and implement a strategic social media strategy to build EE as the most personal brand in all social media platforms.
  2. Lead the development of strategic creative ideas for each of the social platforms that is consistently used by all teams executing social campaigns to drive credible brand growth in the channels.  
  3. Take responsibility for the executional decisions that balance impactful growth based communications and reputational risk.
  4. Drive the relationship with the key social brands to ensure we are at the forefront of the industry development and  performance to drive new opportunities and collaborations that enhance our performance in the channel.
  5. Direct a team of social experts to drive specific growth plans for each social function and drive the implementation throughout our business
  6. Own and manage the social calander to prioritise the messages and campaigns we execute deliver on both our commercial and brand objectives.
  7. Control a multimillion pound budget to execute efficiently and effectively deliver tangible growth in both engagement and visibility targets
  8. Analyse social trends and campaign metrics to drive best practice and optimisation across the business.
  9. Lead the collaboration team with marketing, PR and customer service functions to ensure a cohesive brand execution
  10. Plan and advise on all social media campaigns, contests, and events to ensure we are always driving increased community participation.

The skills and experience you will have under your belt:

  1. Proven experience in leading social media strategies and communication plans.
  2. Excellent people leadership skills with experience in leading change and agile style teams
  3. Strong understanding of social media platforms, trends, and best practices.
  4. Excellent communication and interpersonal skills with proven ability to influence across all stakeholder levels.
  5. Creative mindset with the ability to develop brave and engaging content.
  6. Familiarity with social media management tools and analytics.
  7. Ability to multitask and prioritize in a fast-paced environment.
  8. Knowledge of customer service principles and practices.
  9. Analytical skills to interpret data and derive actionable insights.
  10. Ability to make autonomous decisions and balance reputational risk with cut through communication techniques.

What's in it for you? What are the benefits?

At BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development. 

  • Competitive salary
  • 25 days annual leave (plus bank holidays)
  • Private healthcare for you and your family
  • £5500 car or cash allowance
  • 15% on target performance bonus
  • Life Assurance
  • Pension scheme if you pay in 5% BT will pay in an additional 10%
  • Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
  • 50% off EE mobile pay monthly or SIM only plans
  • Exclusive colleague discounts on our latest and greatest BT broadband packages
  • BT TV, including TNT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids
  • 50% discount for friends and family on EE SIM only plans
  • World class training and development opportunities
  • Volunteering days so you can give back to your local community

BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be – so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you.

Our leadership standards:

Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.

We value diversity and celebrate difference. As Philip Jansen, our CEO, says ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’ 

We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development.


Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.


Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.

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