Paid Media Assistant - Boohooman

  • Manchester  
  • Company
    Start date
  • Closing date
    22 September 2020  
    Posted on
    23 July 2020  

Your Role 

Reporting to the Senior Paid Executive, your role responsibilities as a paid media assistant will include:

What you'll do:

  • Day to day management of selected international PPC, Google Shopping accounts and Paid Social campaigns.
  • Plan, implement, optimise, and manage paid search and shopping campaigns for various international countries.
  • Ensure Paid Social, PPC & Google shopping campaigns are optimised according to best practice guidelines.
  • Manage bids via manual bidding and automated bid management solutions.
  • Working with Google Editor and Bing Editor.
  • Manage PPC accounts profitably and within agreed target ROI.
  • Constantly achieve agreed KPIs.
  • Grow existing PPC accounts through continuous account campaign build outs.
  • Perform regular keyword research, preparation and analysis.
  • Perform weekly negative keyword research & Search query reporting.
  • Maximise conversions within target ROI.
  • Implement correct 3rd party tracking to Campaigns, Keywords & Ads.
  • Work with Online Acquisition Manager to ensure all paid search activity falls in line with the wider paid search and digital marketing strategy.
  • Provide daily, weekly, monthly campaign & bespoke reports & analysis.
  • Perform ongoing competitor analysis & reporting.
  • Ensure all deadlines are achieved.
  • Work with the 3rd party Google shopping feed provider and GMC to manage shopping accounts.
  • Be an effective team player within the Paid media team and wider business.
  • Work with merchandising team to plan accurate stock allocations for promotional activity and day-to day forecasted sales.
  • Excellent communication skills when working within the team, wider team and when working externally with suppliers.
  • A willingness to take all Google Adwords exams.

What you've got:

  • Educated to Degree standard as a minimum requirement.
  • Proven track record in driving successful PPC campaigns.
  • Strong working knowledge of Google Adwords & Bing.
  • Experience of Google Shopping.
  • Good working knowledge of Google Analytics.
  • Google Adwords Certification.
  • Proficient in Microsoft Office with special attention to Excel.
  • Strong attention to detail.
  • Passion for PPC and digital marketing in general.
  • Effective communication and reporting skills.
  • Strong numerical and analytical skills.
  • Experience using a bid management tool.
  • Highly numerate & strong communication skills.