Packaging Director (UK) - Elida Beauty


  • Port Sunlight  
  • Company
    Start date
  • Closing date
    15 September 2021  
    Posted on
    16 July 2021  

Who we are … we are Elida Beauty

Elida Beauty is a very exciting new beauty and personal care business within Unilever.  We re-found iconic brands by remixing them for today’s generation, making them even bigger beauty hits than they were first time around. Our remixes democratize beauty, because we want everyone on the ‘beauty dance floor’ with our top-quality products at a great value.

Driven by our colleague’s creativity, agility and close connection with consumers, customers, and suppliers we are able to unleash the true potential of our loved brands with a fresh start.  We ‘Re-Found’ them using a start-up mentality that always ‘finds a way’.  Our ‘no silos’, one team approach drives both personal and business growth so that together we deliver outcomes that are music to the ears of consumers, customers, colleagues and the planet alike.

Your Role & Key Responsibilities:

The Elida Beauty Packaging Director will be responsible for all elements of packaging across the €600M portfolio of brands. Reporting directly to the Head of R&D you will be key to developing and driving the growth direction of the brands, whilst ensuring continued product improvement from all angles – whether improved consumer experience, reduced costs, better for the planet, faster execution or any other factors that you determine to be critical for success.

You will be working incredibly closely with the small, tight knit, entrepreneurial Elida Beauty cross-functional team – and as such your opportunity to drive business thinking and direction will be both large and critical to success.  You will be developing skills and knowledge that will go far beyond that of any typical packaging expert.

This will be your opportunity to drive the agenda and approach for brands that are recognisable household names and under your guidance will return to the growth and prominence they deserve.

Your Key Responsibilities:

  • Lead the definition and delivery of the Elida Beauty packaging programme to drive growth within all Elida Beauty brands, whilst driving improvements across key metrics such as cost, sustainability, design inclusivity and brand recognisability

  • Member of R&D leadership team to define future R&D capability requirements and external partnerships to meet the needs of the business

  • Develop packaging strategy to win in all channels,taking into accountdifferent consumer expectations and SC requirements

  • Partner with x-Functional teams to deliver insightful innovation and define enabling brandroad-mapsdelivering winning first and second moments of truth.  Ensure all developments meet safety, regulatory and quality needs and expectations

  • Ensure relevant and meaningful communication of packaging benefits to internal and external partners through development of appropriate stories and claims.  Lead presentation and sharing internally and externally to support business growth.

  • Define programme & all enabling capability to allow delivery of sustainable packaging through use ofPost ConsumerRecycled Resin, Recyclability of all packaging components (primary, secondary and tertiary), use of bio resins and executions beyond plastic.

  • Work with key suppliers and partner functions ensure all packaging decisions meet safety and regulatory requirements, as well as LCA scrutiny

  • Responsible for all relevant packaging lab safety and legal compliance

  • Lead the Elida Beauty packaging team, empowering and engaging direct reports, including defining workplans and line management for WL1

Talent catalyst:

  • Responsible for growing and nurturing talent including succession planning ensuring organization is fit to win short and long term

  • Key representative of Elida Beauty Limited within organization as well as externally across various key stakeholders and organizational bodies.


  • Demonstrated delivery within packaging development of 5+ years, either from within a packaging role or from significant contributions to packaging integral innovation project(s) from a supporting function. 

  • Formal packaging qualification or alternative transferable technical qualification (scientific degree or qualification) is preferred

  • Track record of delivering of new packaging solutions in market, through working with x-functional teams and external partners (both for production and SC delivery)

  • Knowledgeable in current landscape of plastics sustainability including regulatory environment

  • Demonstrable knowledge of product development requirements beyond packaging – with specific knowledge of claims and consumer testing approaches advantageous

  • Stakeholder management and experience of partnering to develop total business case solutions and resolving issues outside of packaging to enable project delivery 

  • Engaging orator, with ability to discuss and share ideas to people with differing levels of technical background both internally and externally

  • Significant people leadership experience, with demonstrated examples of people development and coaching over multiple years.

We are looking for someone to lead the Elida Beauty brands into an exciting new space – challenging the status quo and acting as a true Business Partner to bring improved products to the market, improving the lives of consumers, customers and the broader world.

You are a change maker:

You are constantly looking to improve the world and consumer experiences through package development and to create new ways to deliver more value to Elida Beauty’s business growth. 

You love to win, and have fun doing it:

An infectious passion for success is a must.  By combining technical knowledge with a passion for creative problem-solving, you never hesitate to act when faced project obstacles.  You are detail-orientated, but not risk adverse, with an ability to manage multiple fast-track projects in a collaborative team environment.     

You are astory teller:

You communicate technical packaging successes by translating into a business impact message.  You adapt to an audience and influence direction across project functions and categories.  

You are a leader:

Youare able toinspire and build a vision with those around you, developing total product solutions with packaging thinking as an integral element, and delivering unprecedented growth to our brands.  You grow those around you to new heights that even they did not think possible.  

Join us…

To ensure that your personal creativity helps to unlock our potential, we will upskill and reskill you. We will develop leading-edge digital marketing skills and best-in-class teamworking capabilities. 

Most importantly, we will give you the autonomy to use them like a ‘founder’. We will help you to think like a CEO so that we all focus on delivering our Purpose and so you drive growth as you develop. Imagine how good we will feel when we see that our creativity reignites growth in the business because consumers embrace our new ideas.

Better for our consumers, better for the world and better for each of us

The way we manufacture, package and distribute our products will be better for everyone and for the planet. We will bring a new meaning to diversity and inclusion by providing access to beauty products that suit every kind of skin and hair.

Excited about the Role?

Please apply online. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application.

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