Online Copywriter

  • London  
  • Company
    Estee Lauder  
    Start date
  • Closing date
    20 January 2021  
    Posted on
    20 November 2020  

This role is primarily responsible for supporting the Brands in delivering consistent, accurate and engaging copy that is on brand, compelling and of the correct tone of voice for each of the Brand websites. You may also be required to support and advise on copy for our Retailer.coms and our Pure Play partners. You’ll be working closely with each Brand to ensure that copy is SEO optimised across ‘trading’ pages as well as educational and editorial pages. You’ll also be responsible for creating, maintaining and implementing copy best practise guidelines. 


• To support the delivery of consistent, accurate and engaging copy that is on brand across the multiple Brand websites.

• To support the delivery of consistent, accurate and engaging copy that is on brand across the and Pure Play portfolio.

• All copy to be of the correct tone of voice, consumer focused, engaging and optimised for SEO.

• Ensure all copy written addresses legal requirements. 

• Work with the Brand teams and the SEO Manager to constantly review and recommend areas for improvement.

• Compiling and sharing best practice guidelines, that are Brand relevant.

• Utilise available analytic tools e.g. Google Analytics and/or Brightedge to make recommendations and support the continual improvement programme.

• Acquire insights in online copy writing trends.

• Support delivery of commercial target and the overall Online channel strategy.


• Excellent knowledge of the English language and grammar.

• Aptitude and experience in writing copy for the web both product and editorial.

• Attention to detail.

• Strong communication skills.

• Consumer obsessed and focussed.

• Results & performance driven mentality.

• Understanding of online copy and SEO best practise.

• Experience with using a CMS.

• Ability to influence and build collaborative relationships. 

• Ability to prioritise and manage multiple projects simultaneously in a fast-paced environment.


Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

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