Junior Writer


  • London  
    London, United Kingdom
  • Company
    ASOS plc  
    Start date
  • Closing date
    22 July 2023  
    Posted on
    22 May 2023  

We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you. 

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.  

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work.  We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work. 

About the Role:

You will work on copy across CRM channels, and some ad-hoc social media projects (both paid and organic). You’ll be able to master the unique, colloquial ASOS tone of voice, write snappy short-form copy that appeals to our twenty-something customer while meeting the demands of marketing briefs, be able to produce punchy heads and sells (the wittier the better), and work on longer-form articles for our Style Feed blog.

You’ll be able to write for both our menswear and womenswear customers and work on the main ASOS brands, as well as venture and third-party brands. You’ll be able to juggle multiple projects and be enthusiastic about writing anything and everything for a brand with a strong editorial voice. You will have a particular interest in sportswear and sneaker brands and a knowledge of the broad sportswear market. 

What You'll Be Doing:

  • Writing weekly copy for emails, push notifications, on-site promos, homepages, paid social, landing pages and any ad-hoc projects.  
  • Working on creative concepts and messaging for brand partnerships and writing copy, in particular sneaker and sportswear brands – Creating reactive copy daily to support last-minute trade requirements across CRM and homepage. 
  • Pitching ideas for the Style Feed blog, writing articles and uploading them to our Content Management System site and the app. 
  • Collaborating with the social team, contributing ideas and working on projects where necessary.  
  • Liaising with the translations team to ensure copy is delivered punctually for them to translate.  
  • Demonstrate an understanding of both our MW and WW audiences  
  • Be the eyes and ears of the ASOS customer: continuously research and feedback on new social appetite, in particular, language that is relevant to our twenty-somethings 
  • Report findings and progress and help recommend actions accordingly. 
  • Collaborating with designers to create cohesive email themes. 
  • Liaising with CRM managers on all email requirements and schedules and ensure briefs are fulfilled. 


Who We'd Like to Meet:

  • Plugged into fashion loving 20 something trends and online content.  
  • Has a strong interest in fashion, in particular sportswear and sneakers 
  • Super-organised and able to manage their own workload.  
  • Has strong writing skills - the ability to convey a message in everything from short snappy headline to a longer-form article.  
  • Strong understanding of digital/online technology and its application across multi-channel content publishing includin email, push and social. 
  • An understanding of the ASOS core customer and their shopping motivations. 
  • Passion for digital content and an instinct for creating content with a multi-channel approach. 
  • Knowledge of/interest in CMS and digital publishing. 
  • Basic Photoshop skills is a plus.  
  • Passion for the brand. 

Additional Information:

What's in it for you?

  • Employee discount (hello ASOS discount!) 
  • ASOS Develops (personal development opportunities across the business) 
  • Employee sample sales  
  • Access to a huge range of LinkedIn learning materials 
  • 25 days paid annual leave + an extra day for your birthday 
  • Discretionary performance related bonus scheme  
  • Private medical care scheme 
  • Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits 

Our Commitments:

We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how are we doing it?
We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.

We have several employee networks that operate as safe spaces, to help support and celebrate our people.

Do you need any reasonable adjustments? Our recruitment team will be happy to support you in the best way possible if you feel comfortable raising this. It’s also our policy to interview all candidates with a disability who meet the minimum requirements for roles they have applied to.

If you have any questions about the policies we have in place to support our employees (e.g. our parental leave approach), just let our Talent team know.

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