Junior Writer


  • London  
  • Company
    ASOS plc  
    Start date
  • Closing date
    18 January 2022  
    Posted on
    18 November 2021  

The Editorial team sits within the Brand Content Team, which is part of the ASOS Creative Team. The guardians of the ASOS tone of voice, they write, edit and sub-edit all marketing copy, working with teams across the marketing department to meet its briefs and KPIs. They own the onsite content strategy (AKA The Style Feed), manage the calendar and produce all articles, from ideation stage and writing to sub-editing and publishing.   

The Brand Content Team – Social, Editorial and Talent - which you will be a part of, is responsible for managing and creating content for ASOS’s branded social presences, Insiders social accounts, the ASOS website plus our suite of CRM channels. 

The role: 

Based in London, you will work on copy across .COM and CRM channels, as well as some ad-hoc social media projects (both paid and organic). You’ll be able to master the unique, colloquial ASOS tone of voice, write snappy short-form copy that appeals to our twenty-something customer while meeting the demands of marketing briefs, be able to produce punchy heads and sells (the wittier the better), and work on longer-form articles for our Style Feed blog. You’ll be able to write for both our menswear and womenswear customer, and work on the main ASOS brands, as well as venture and third-party brands. You’ll be able to juggle multiple projects and be enthusiastic about writing anything and everything for a brand with a strong editorial voice. 


We'd like to meet someone who is... 

  • Writing weekly copy for emails, push notifications, on-site promos, homepages, paid social, landing pages and any ad-hoc projects.  

  • Working on creative concepts and messaging for brand partnerships and writing copy.  

  • Creating reactive copy daily to support last-minute trade requirements across CRM and homepage. 

  • Pitching ideas for the Style Feed blog, writing articles and uploading them to our Content Management System. 

  • Collaborating with the social team, contributing ideas and working on projects where necessary.  

  • Liaising with the translations team to ensure copy is delivered punctually for them to translate.  

  • Demonstrate an understanding of both our MW and WW audiences  

  • Be the eyes and ears of the ASOS customer: continuously research and feedback on new social appetite, in particular language that is relevant to our twenty-somethings 

  • Report findings and progress and help recommend actions accordingly. 

  • Collaborating with designers to create cohesive email themes. 

  • Liaising with CRM managers on all email requirements and schedules and ensure briefs are fulfilled. 

  • Plugged into 18-29-year- trends and online content.  

  • Super-organised and able to manage their own workload.  

  • Has strong writing skills - the ability to convey a message in everything from short snappy headline to a longer-form article.  

  • Strong understanding of digital/online technology and its application across multi-channel content publishing inc. email, push and social. 

  • An understanding of the ASOS core customer and their shopping motivations. 

  • Passion for digital content and an instinct for creating content with a multi-channel approach. 

  • Knowledge of/interest in CMS and digital publishing. 

  • Basic Photoshop skills a plus.  

  • Passion for the brand. 

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