Junior Copywriter


  • London  
  • Company
    Start date
  • Closing date
    13 July 2022  
    Posted on
    13 May 2022  

We are looking for a Junior Copywriter to join the Coast team. An integral part of the Marketing team, the main purpose of this role is to maintain the voice of Coast across all touchpoints, delivering creative yet commercially minded copy and content for product descriptions, email, social channels, homepage and campaigns (and that’s just the beginning!).


We’re Coast, a fairy-tale heritage brand that celebrates life and beauty in each of our collections. We create beautiful dresses and occasionwear that our customers adore and can enjoy for seasons to come. Memorable moments stay unforgettable thanks to our premium product and luxurious shopping experience.

Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we’re not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.


  • Writing and entering all daily product copy into backend systems
  • Writing clear, concise and accurate copy that demonstrates good brand and product / fashion knowledge, while maintaining the Coast tone of voice
  • The writing of brand emails
  • Creating social channel copy when required and working closely with the social team on content creation
  • Idea generation for campaigns, content and concepts
  • Building and maintaining a relationship with key areas of the business, including Buying, Design, Creative, Marketing and Social – a true team player who’s comfortable working with colleagues of all levels
  • Any ad-hoc duties


To succeed here, you have to love working at pace. It’s relentless, but we love it. Change is a certainty – you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We’re always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. We’re passionate, agile, creative and one team.


An enthusiastic writer who has a real flair for fashion and product copy, ensuring this is carried through to every small detail and product description.

Time management is key, this role would suit a creative individual with an abundance of ideas, an impeccable grasp of grammar and a real eye for detail. You should feel just as comfortable brainstorming seasonal concepts as you do writing product descriptions for web or captions for Instagram.

  • Detail oriented and organised is a must
  • Degree in Writing, English, Communications or relevant experience
  • Has an understanding of SEO and the optimization of site content
  • Innate knowledge of the customer (even better if you are one)
  • Excellent spelling and grammar skills required

Why join us:

We’ve set our sights on dominating the global e-commerce fashion market, and because we’re 13 brands (and counting), there are plenty of opportunities to grow your career. Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.

  • You’ll get the opportunity to take part in our various share schemes
  • Core hours enable you to flex your working times around your needs on an ad hoc basis
  • Benefits that support your health and wellbeing
  • There’s up to 40% discount off our all of our brands
  • Our social calendar? Next level
  • With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work.

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